1999 - 2017
Hi-ReS! was a groundbreaking, award-winning creative agency founded in 1999 by Alexandra Jugović and Florian Schmitt. With studios in London, New York, Hamburg, and Berlin, we crafted memorable experiences through beauty, otherworldliness, emotional impact, and compelling stories.
Our work spanned diverse industries, such as luxury, fashion and beauty, FMCG, automotive, and entertainment, showcasing our versatility.
We have collaborated with icons such as Darren Aronofsky, Massive Attack, and The Beatles, as well as brands like Chanel, Diesel, and IBM.
At Hi-ReS!, we believed in perpetual novelty, approaching each project with a fresh perspective and never becoming specialists. Our mantra was, "If you know what you're doing, you end up doing only what you know." This philosophy drove us to push creative boundaries and continually challenge ourselves and our clients.
During 17 years, we created everything from books and magazines to websites, campaigns, site-specific installations, immersive experiences, and live performances.
Hi-ReS! stands for 'Handsome Information - Radical Entertainment Systems,' and we are proud of the legacy we leave behind.
Our work spanned diverse industries, such as luxury, fashion and beauty, FMCG, automotive, and entertainment, showcasing our versatility.
We have collaborated with icons such as Darren Aronofsky, Massive Attack, and The Beatles, as well as brands like Chanel, Diesel, and IBM.
At Hi-ReS!, we believed in perpetual novelty, approaching each project with a fresh perspective and never becoming specialists. Our mantra was, "If you know what you're doing, you end up doing only what you know." This philosophy drove us to push creative boundaries and continually challenge ourselves and our clients.
During 17 years, we created everything from books and magazines to websites, campaigns, site-specific installations, immersive experiences, and live performances.
Hi-ReS! stands for 'Handsome Information - Radical Entertainment Systems,' and we are proud of the legacy we leave behind.
Given the web's ephemeral nature, most of what we made is gone.
Selected Hi-ReS! works now run again from their original Flash files, kept as they were.
Selected Hi-ReS! works now run again from their original Flash files, kept as they were.
Best experienced on desktop in Chrome - as they were built for the early 2000s.
Read about Reanimated at Yūgen Lab →
Read about Reanimated at Yūgen Lab →
REANIMATED
Richard Kelly, Newmarket Films, 2001
Best experienced on a desktop, in Chrome, as entry to the levels requires a keyboard.
Best experienced on a desktop, in Chrome, as entry to the levels requires a keyboard.
REANIMATED
Mitsubishi Motors, 2002
Best experienced on desktop, in Chrome. This 2002 piece is keyboard-driven.
Best experienced on desktop, in Chrome. This 2002 piece is keyboard-driven.