Unique Rebrand
Print / 2011
As we were rebranding Syzygy, it became apparent that for us to look like a group, we needed to re-design all the group companies, including Hi-ReS! and unique.
Although the unique logo was re-designed not too long ago, we felt it was important to align it more closely to the new designs of the other group logos by using a similar technique of abstracting the type of the original logo, which was written in DIN. The result is a logo type which is still readable, but is now actually “unique”.
We use the same universe elements that we created for the other group companies, but with a different gradient.
