Swide
handsome information / 2008
Eager to make an impression in the world of online fashion discussion, our long term clients Dolce&Gabbana asked us to design what is now the phenomenon that is ‘Swide’ Magazine.
Not confined to their brand, the content of Swide reaches out to lifestyle, luxury, art, celebrity, food, drink, travel and more. An all encompassing go to guide for all of your senses. The aim was to make the site feel like an authority in itself, hinting at its ties with the world of DG, but not slave to it. Allowed to communicate news and interviews from all over the fashion world, but while still remaining essentially DG at heart. A tricky balance to strike but one that we achieved through bold typographic solutions alongside subtle colourways.
