Jägermeister, Last Stag Standing
In order to promote Jägermeister's very special limited edition of their product (both, bottle and label, are based on the brand design from the early 1900s) and to enhance brand awareness, Hi-ReS! Hamburg introduced the target audience to an exciting App game on Facebook.
So what's it all about? The user is being challenged to uncover the retro label in a tough one on one fight, deer against deer.
Ambitious players get the chance to win 1 of 50 strictly limited collector's items: a wooden box with one Jägermeister bottle in its current design and the retro bottle plus a specially designed poster in the app's tonality.
The Last stag standing App's fun and engaging character is consequently transferred to the point of sale, where shoppers, flanked by Jagerettes, are able to give it a go on the iPad.
Furthermore the App is now available here, via iTunes Store!
Weave Magazine recently featured Last Stag Standing as a case study! You can see it here!