Jägermeister Hausbesuch
Film / 2010
For those who have always believed in the medicinal value of Jägermeister … sorry - still not happening. Having said that, the campaign from the German herbalists may still leave you feeling a lot better.
Why? Because Jägermeister now makes house calls.
We toured Germany: with a TV crew, a bartender and their new feature drink “JÄGER On Ice” for a new age group whose feet are no longer stuck in festival mud but whose heads and hearts have instead moved on to more convivial interests.
By fulfilling the desire for authenticity and genuine communication, the campaign hit home: “Jägermeister is looking for true stories.” It made Jägermeister more than a household name – it made it a living room guest.
