Hyundai i40
Web / 2011
‘How to show a car without actually showing a car’, or, ‘the art of the live reveal’. It’s a tricky thing promoting a product that hasn’t been launched as yet. How can you get people excited about the elegant smooth curves or the supermodel looks? Will the public take your word for it that it’s the best thing since sliced bread? Our solution was the digital equivalent of shaking your presents on christmas eve...
