Hi-ReS! New York's very first project, a new site for fashion brand Edun.
Edun came to us to redesign their site with a very basic briefing: to make a site that is more fashion-forward, easy to use and shop (without losing focus on brand and image) and to design a backend that would give Edun greater flexibility with content on the site.
We rebuilt the backend of the site and added a CMS to allow Edun to promote content and latest news. On the front-end we introduced big, bold images, a parallax-effect and a single store-front view allowing shoppers to easily scroll (or swipe) through the entire collection.
The site was built in HTML and optimized to work seamlessly on tablets and mobile devices in common mobile browsers, requiring no special apps or plug-ins.
Founded by Ali Hewson and Bono in 2005, Edun is a for-profit business with the aim of creating a global fashion brand, making beautiful clothing whilst committing to developing trade with Africa and encouraging others to do the same. Edun is based on a belief that style should have substance and while it has always sourced globally, as its business grows so does its production and work in Africa.