Dolce&Gabbana 2011
Web / 2011
Dolce&Gabbana, a tour de force of Italian creativity. Luxury squared. Endorsed by celebrity giants such as Madonna, Kylie Minogue, Monica Bellucci and Justin Bieber (really).
In 2007 we were asked to redesign their flagship brand site. A collection of over 300 items for both men and women, the challenge was to provide ease of navigation while never skimping on the high end luxury and ‘elegance of being’ that brand like DG demands. So, we decided to let the clothes do the talking and came up with an interface which was the epitome of the word minimal. After all, product codes don’t sell clothes.
Top banana. It won some awards too, which was nice…
