We are Fallon
handsome information / 2004
Fallon, one of London’s finest advertising agencies, approached us with a brief to create their website, based on their new identity ‘We are Fallon’. Creatives working for other creatives is always difficult territory, but the more we got to know them, the more it became clear that they were open to collaboration and open to be different. The site started taking inspiration from their place of work - active and dynamic, where everyone knows every- one else. We wanted to give each one a voice, including those visiting the site, and the idea of a fridge magnet site was born, which in turn was inspired by the fridgemagnets in our studio kitchen, which our cleaner Patricia would rearrange every day for us.