Toyota bB Drive Dance

/ 2006

These little characters were created as part of the art direction for the Japanese site for Toyota’s bB (sold as the Scion in the US), a highly customisable car with a lethal soundsystem. Dentsu, Toyota’s agency, had decided to market the car as an iPod-like music player, rather than a car during the teaser phase and developed an advert called Drive Dance, with featured a dance group showing off moves that were inspired by things such as honking, checking the mirrors or stepping on the gas. We captured these moves and applied them to a range of different characters, which allowed you to interactively create your very own drive dance. During 2006, two of the characters - jJ and bBass - were developed into lifesize costumes and sent right across Japan in a bB.

Cars.