arty / 1999
Soulbath could be described as our first real website. Named ‘Greyscale Paradise‘, it was mainly void of colour and celebrated malfunction as a source of beauty and surprise. It was built in late 1999 within the 30-day period of the Macromedia Flash 4 Trial version with next to no knowledge of the web in general or Flash in particluar. In June 2000, we launched clickhere!, an exhibition of banners that we curated from an open submission call to fill the banner space with meaning.
This, then, is how it started. A game. How fitting.
It’s the summer of 1999, and we are on a holiday in the sun. We had moved to London on a rainy April day. Everything about the move was naïve - we had no jobs in London to go to, turned down the ones we were offered, we worked day and night on our own ideas and thought we should let the situation come to its natural conclusion, while our cash was rapidly running out. So we sit on a balcony, overlooking the sea.
”Maybe we should make a website.”
“We create a concept, download a trial of the software and just do it.”
30 days and an expired trial version of Flash 4 later, soulbath.com is born.