SAW
Web / 2004
The promotional site for Saw was our first project for Lionsgate Films after they took over Artisan Entertainment (who we had done Requiem for a Dream for). Without going too far into the gory details of the film, the site was designed to reflect the intrigue and the psy- chological and voyeuristic nature of the film, without giving the story itself away. As in the film, there is a timelimit within which you should complete the site. It is worth noting that the MPAA (who rate films for the US market) threatened to withdraw the rating after seeing the first version of the site we put up. Then we changed all the blood to look like HP sauce and removed some guns (and some violence) and all was good.
While working on the Punisher site, we had learnt how to make fake blood using food colouring and washing- up liquid. We were using it for a midnight photoshoot in a small alleyway in Shoreditch (London), when out of nowhere, a police car appeared. The officers called us over and asked what we were doing (there was fake blood all over the cobbled street) and I started explaining that we were making a website. I will never forget the puzzled look on their faces. As you can see opposite, it came in very handy while work- ing on Saw. We still have a bottle of it under the kitchen sink.
