Print / 2006
Shortly after we completed MTV Hijack, Playstation approached us with a very similar task for the launch of their Playstation portable games console, PSP. They wanted a guide that would help unite the creative across the European markets (which bizarrely includes Aus- tralia), but would leave each country enough freedom to respond to the local culture. Similar to MTV Hijack, we created a book, which explored the world of PSP and walked the fine (and unwalkable) line between advertising and inspiration, which was given to all creatives working on the brand. We also created the brand signature and brand guidelines for the launch.