Playstation 2 / The Third Place
arty / 2002
The Third Place is the brand idea of PlayStation2 across all European markets.
The concept centers on the idea that PlayStation2 is a gateway to another world - The Third Place.
This is a mental or spiritual place, which can't be defined as it's different for everyone. No one can tell you about your Third Place, you have to discover it for yourself. The Third Place is about exploration, discovery and adrenaline. Neither inside nor outside, not waking nor sleeping, here nor there - The Third Place is what you make it.
The Third Place undergoes constant mutation through use/play, the Third Place is a place where the impossible becomes possible.
Over the course of 2002, the thirdplace.com developed into an online art-gallery, designed and curated by Hi-Res! and sponsored by PS2. The idea was to commission artists to develop interactive pieces based on their idea of the third place, every piece is located in the space according to an emotion that we attached to it: fear, play, inspiration, addiction.
Insertsilence, Daniel Brown, Soulbath, Yugo Nakamura, James Tindall, Niko Stumpo, Han Hoogerbrugge, Future Farmers and Hi-Res!