Nokia Meet your City
Web / 2008Meet your city was a brand campaign by Nokia, developed with W+K London, which aimed to show you a city through the people that live in it.
In flagship store kiosks and through the site, you were able to nominate a friend for 15 minutes of fame, simply by finishing the sentence: "I chose this person because ..."
You could accessorise their picture with tags and place them on the map. Not only were they then projected 10 foot tall on the flagship store, but the best ones also became the campaign posters.
Quite lovely really. It ran in London and Shanghai.