arty / 2009
At the centre of all Nokia worlds is the message of connecting people. Working with Wieden+Kennedy London, the ‘Beautiful Connections’ site was established to promote the benefits and features of the E71 handset.Several well known designers and artists were asked to contribute their visual representation of the idea of ‘connections’. Names like Matt Pyke (Universal Everything) and Carl Burgess (More Soon) lent their talents to vibrant sensory films, inspiring visitors to go and make their own ‘Beautiful Message’ generative artwork via the use of video, sound and text input. And if that wasn’t enough for you, all the best things about the phone itself were there for you to see, all centred around a simple ‘Nav Key’ interface.