handsome information / 2005
Naked, a communications company based all over the world, asked us to re-interpret their identity in 2004. At the heart of everything they do is the idea of the House of Naked. We intially quite literally used this as a metaphor for their site and created a 1:12 scale house, furnished it and then created a stop-frame animation to move between different rooms. Based on this, we then created a matching book, stationary and collateral materials, with each element taking a cue from the house metaphor.