MTV Hijack
Print / 2006
It’s not everyday you are asked to create a styleguide for people who won’t touch styleguides. When MTV’s International division approached us with this brief for all global channels, we had a feeling the results could either be amazing or catastrophically mediocre - but not much in between.
Based on the idea that this particular styleguide should be inspirational, rather than dictating, it came in the form of a scrapbook, built around the concept that MTV’s reality is a hijacked version of our reality - one where streets are for dancing, cribs are huge and Cristal is the preferred form of sustenance.
