Lost Untold
storytelling / 2005
Our first collaboration with Channel 4 was for the UK launch of ABC’s hit series LOST. As we didn’t want to give away the plot, we created a 6 week long episodic online narrative which aimed to explore the elements that you don’t see on the island: the characters’ dreams and their unconscious and the reality they left behind. Channel 4 supported the site with a dedicated phoneline you could call to retrieve weekly clues and passwords for the site and even got their news team to produce a fake news report for us.
