Joost Identity
Branding / 2005
Originally known as The Venice Project, this is what many believed to be the future of TV... Masterminded by Kazaa and Skype founders Janus Friis and Niklas Zennström, they asked us to create the logotype, visual identity and brand guidelines. We based it on the iconic TV colourbars and exploded them into 3 dimensional bars that make up the brand signature.