Branding / 2008
Jägermeister is one of those drinks. Not for every day, but when you start, you won't stop and you know you shouldn't make plans for the next day. No wonder it was the drink that kick-started the night of all nights in The Hangover.
The one element that is consistently recognised by everyone is the mysterious bottle, green and (apparently) indestructible with a label that might make it look more like something you might find in a wizzard's liquor cabinet. We put that bottle center-stage on the site and through numerous transformations showed how multi-faceted the brand is.
Since winning the Jägermeister account in 2008 with Syzygy, we have developed the worldwide platform, localised the site in more then 20 languages, developed social media and mobile strategies and a few campaigns in between.
From January 2011, we have been responsible for the US digital account via our New York studio.