I Move U
Web / 2002
I-move-u, created for Mitsubishi with Dentsu and AOI in Tokyo, was the last in a series of experimental websites - all commissioned by Mitsubishi - to explore the concept of move- ment in new ways. Our site was built on the idea of the disappearance of the space between A and B - we focus on our destination, while neglecting the journey. On i-move-u.com the journey became the destination.