For the release of the new Playstation 2 game (released February 2004) we created a presspack which would introduce the idea behind the game to the press.
The game plays in a Japanese town called Hanyada over a 3 day period, where suddenly the river turns blood-red and the inhabitants turn into evil zombies determined to erase the last human being from the town. The postcards were sent out in a row of 3 days to mirror that period: The 1st postcard shows an idyllic Japanese village - Hanyuda - and the card was written by a character in the game. It described the picturesque little village and it's nice inhabitants. The 2nd card shows the same motif but decayed; the streets turned red and the mood is very dark. The message on the back of the card is increasingly disturbing. Everything changed. The 3rd card was part of the final package and shows twin siblings in the game - one turned into a living dead, the other still herself - no message on the back, just scribbles of monsters... The final package, which was made of hessian material, also contained one CD with material for press, one with the game and a folded poster.