Diesel Camouflage Tales
Web / 2006
Diesel’s concept for the Spring Summer 2006 campaign revolved all around Camouflage and the idea that if the whole world was camouflaged, Diesel people would stand out as... well, the only people with dress sense. We took the 8 images of the press campaign and arranged them to tell 2 stories, one about a boy from the camouflage world, one about a girl from the Diesel world. Each story runs through four chapters until they finally coincide. We called it Camouflage Tales.
